![]() This trope isn't always invoked for mercenary reasons many times it's just more realistic for someone to be in a shopping mall and walk past actual brands rather than unnamed Brand X. The manufacturer hopes to cause The Red Stapler effect, but it far more often results in snarky comments from the peanut gallery. ![]() The practice of prominently displaying or talking about a recognizable product in a program, in exchange for some consideration from the manufacturer, usually monetary. Otherwise known as a "plug" or "writing commercials right into a show". Opening screen for Ken Block's GYMKHANA TWO: THE INFOMERCIAL, shamelessly lampshading the phenomenon note This was his first Gymkhana video produced in association with DC Shoes, an apparel brand that Block cofounded.
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